The FPA has launched a new website and new-look branding to meet the increased demand for information about foodservice packaging and the strengthened FPA Code of Practice.
This Code of Practice gives trade customers reassurance that the claims made for the packaging they buy from FPA members can be substantiated, a reassurance not always forthcoming from non-members. The Code of Practice now incorporates the draft guidance on environmental claims recently published by the CMA (Competitions and Market Authority).
The new branding and website are designed to support the expanded role of the FPA as the prominent voice for foodservice packaging and is the manifestation of significant investment over the past six months.
Chairman Mark Pawsey says: “We’re delighted to unveil our new website, which is not only clean, fresh and features our strong new branding, but is also more flexible and responsive than anything we have had before. We needed to upgrade the website and so it made sense to take a new look at our branding at the same time. Our members section features new functionality and will make access to information and guidance more accessible to members. At a time when our industry is undergoing enormous change, it’s vital that we can keep members better informed and better represent their needs.”
Executive Director Martin Kersh adds: “The new branding is designed the make the Association more approachable. It’s easier to read and clearer to recognise in all applications whether you are viewing on desktop, on the phone or on the go. Everything we’ve done is to encourage people to contact us, ask questions and engage with what we do and differentiate how our members do business.”
Go to Foodservice Packaging Association | Welcome to the Foodservice Packaging Association to check out the new look FPA.
Ends 24 JUNE 2021
Issued on behalf of the Foodservice Packaging Association by Leapfrog PR. Editorial contact is Felicity@Leapfrogpr.com or call 01242 282000 or mobile 07887 608353
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